We move what matters.
For automotive, healthcare, real estate, and beyond, we're a growth agency: brand, demand, and revenue, all moving in the same direction. In education, we go further and become an operating partner, with a one-stop solution called MSM CampusOS, alongside the creative growth solutions native to the team at SOTAPO.







































































We don't just move you up. We move you down, closer, forward, away, or to a stop.
Revenue up. Cost and complexity down. Customers closer. Category away from sameness. And sometimes the smartest move is telling a client not to move at all. Every agency sells the arrow pointing up. We sell the judgment about which direction actually matters.


Education
A campus sells a decision, not a degree.
Enrollment turns on one question a family asks quietly at a kitchen table. We build the answer, then make sure it reaches them.


Automotive
The showroom starts on a phone.
By the time someone walks in, the shortlist is already written. We work upstream of the test drive, where the decision actually forms.


Healthcare
Trust is the entire funnel.
Nobody books a specialist on a discount. Health marketing earns its appointment through credibility, clarity, and restraint.


Real Estate
Market the life inside the address.
A building is concrete until someone can picture a Sunday in it. That picture is the product we make.
Admissions and revenue, not just impressions.
The number that matters is what it did for enrollment and revenue. Here is what this team has moved, across the platforms and the careers that built it.
Admission revenue generated for clients
Students helped into global institutions
Admissions driven for clients
Leads delivered
Social engagements
Partner campuses worldwide
Certified recruitment agents
Clients served
Countries with active presence
Growth in qualified enquiries for clients
Results this teamhas actually delivered.
Real engagements, with the numbers the client reported. Not a portfolio list.
Who the team hasworked with.
Four sectors, one lane each. Follow a lane through to the work behind it.
01Education
Explore Education02Automotive
Explore Automotive03Healthcare
Explore Healthcare04Real Estate
Explore Real Estate- Education. These reflect the body of work MSM CampusOS's leadership has led over a fourteen-year marketing and communications career, not all exclusively MSM CampusOS engagements.
- Automotive. These reflect the body of work SOTAPO's leadership has led over a fourteen-year marketing and communications career, not all exclusively SOTAPO engagements.
Every discipline,all the way down.
The same five solutions as the menu above. Open any one for its services, capabilities, and deliverables.
The stack running behind every campaign
Media, analytics, and reporting tools this team runs day to day, pulled from the same briefing deck as the numbers above.
What clients across industries say
A selection of quotes from the brands this team has worked with. See each industry page for the full roster.
“Partnering with MSM CampusOS has strengthened Reliance Animation Academy's digital presence. Their SEO and social strategy brought fresh ideas and sharp execution, lifting engagement by ~50% in two months, a partner that moves fast as we scale RAA into a pan-India franchise.”
“We have been associated with the team for a few years, and they understand digital marketing well. I interact with some of the best people, who bring unique, effective campaign ideas. The team is dedicated, always in touch, and tailors every campaign to our requirements.”
“Digital platform helped us achieve our goal at a third of the cost of traditional media. The team has done amazing work for our brand, RICS Amity University has worked with them for three years, and digital advertising's flexibility and precise targeting is exactly what we value.”
“Working with this team has always felt like an extension of our own marketing function. They understand the nuance our brand demands and never lose sight of it, even when the pace picks up.”
“Our brand has a strong point of view, and not every partner respects that. This team did, consistently, while still pushing us toward ideas we wouldn't have landed on alone.”
“In healthcare, trust is everything and it can't be manufactured. The team took the time to understand our patients and our clinicians before writing a single line of copy, and that discipline came through in the work.”
“Digital health moves fast, and our partners need to move with it. The team stayed responsive and curious throughout, always asking how a campaign actually helped someone make a better health decision.”
“A launch lives or dies by the story you tell before the building even exists. This team consistently found that story with us, and it showed in how buyers responded from day one.”
“We wanted a partner who would treat our brand like their own, not like an account. That's exactly what we got, from the first strategy conversation onward.”
What leadership is building in India.
Sanjay Laul sets the global vision. Rohit Kumar leads execution across Indian campuses. In their own words.

“We believe the institutions that will lead the next decade of higher education will not be defined solely by the strength of their academic offerings.”

“Our approach is deeply execution-driven: structured institutional partnerships, high-impact campus engagement, and technology aligned with on-ground realities across Indian campuses.”
The people behind SOTAPO
Growth, brand, academic systems, delivery, and faculty design. One bench, already doing this in India at scale.

Nikhil Sharda
AVP, Brand & Marketing
22+ years as a global award-winning marketing leader (Cannes Lions, Effie, EMVIES, Kyoorius Elephant, AMA Awards). Built and transformed brands including NEXA, ReNew, and Rajasthan Tourism across 40+ countries worldwide.

Mudit Kalia
Business Head, MSM CampusOS
15+ years building revenue engines across EdTech and media. Founding member, CollegeDekho Group. Conceived and launched aajtakcampus.com and ATCNAT, India's first national aptitude test for NEET/JEE aspirants, at India Today Group.

Mohsin Abbas
Director, Delivery
15+ years across digital marketing and EdTech, specialising in business operations and client success. Founding member of HTCampus.com, and nine years driving growth at a previous education-marketing business before joining this platform.

Rahul Khandelwal
Founder, CGF, IIT Delhi
IIT Delhi alumnus and former Regional In-charge at Pratham, where he led learning programmes across 15,000 government schools, reaching 2.3 million students across five Indian states through structured, outcome-driven delivery.

Dr. Nalin Jha
Academic & EdTech Leader
20+ years in higher education, EdTech, and academic strategy, working across universities and industry collaborations on curriculum design, digital transformation, and employability outcomes for students entering a fast-changing job market.
If nothing moved, was it really marketing?
Tell us what needs to move, up, down, closer, or away, and whether education means we should be running more than the campaign.






















































































