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SOTAPO

We move what matters.

For automotive, healthcare, real estate, and beyond, we're a growth agency: brand, demand, and revenue, all moving in the same direction. In education, we go further and become an operating partner, with a one-stop solution called MSM CampusOS, alongside the creative growth solutions native to the team at SOTAPO.

XLRI
RICS
Reliance Animation Academy
BMW
NEXA
Maruti Suzuki
Fortis Healthcare
Medanta
Tata 1mg
M3M
Mapletree
Ganga Realty
JIIT
Kohinoor Business School
Manipal Academy of BFSI
Jaypee Business School
Adamas University
Arena Animation
D Y Patil International University
MICA
IIDE, The Digital School
Rice Education
IRMA
Jaypee Edusphere
GEMS B School
Dayananda Sagar University
Bharati Vidyapeeth
VIBGYOR Group of Schools
United Group of Institutions
Goa Institute of Management
Adamas International School
Adamas World School
Adamas Kids
Rice Adamas Group
Jagannath University
Lingaya's Vidyapeeth
Madanapalle Institute of Technology & Science
Institute of Public Enterprise
IMS Ghaziabad
Kohinoor Management School
IES MCRC
JD Institute of Fashion Technology
Raffles Design International
CII Institute of Hospitality
Guru Nanak Institute of Hotel Management
E-DAC
DME College
Delhi Technical Campus
Birla Open Minds
Brainiacs
Shri Ram Centennial School
Shiksha Valley School
Shivneri School
Mayoor School, Noida
Lancers Army School
Holy Writ High School & Junior College
Eton College
Florida Coastal University
Multihexa
Taylor Pro College
Extreme Pro Driver Training
Q Academy
IMT
MIS Mussoorie
TimesPro
VIS
Hero Electric
Royal Enfield
T&T Motors
Apollo Pharmacy
Reliance MET

We don't just move you up. We move you down, closer, forward, away, or to a stop.

Revenue up. Cost and complexity down. Customers closer. Category away from sameness. And sometimes the smartest move is telling a client not to move at all. Every agency sells the arrow pointing up. We sell the judgment about which direction actually matters.

Modern red-brick university campus in India in daylight
Red-brick university campus buildings along a quiet street at dusk

Education

A campus sells a decision, not a degree.

Enrollment turns on one question a family asks quietly at a kitchen table. We build the answer, then make sure it reaches them.

An SUV on an Indian highway at dusk
Detail of a modern car exterior

Automotive

The showroom starts on a phone.

By the time someone walks in, the shortlist is already written. We work upstream of the test drive, where the decision actually forms.

A physician in a modern diagnostic imaging suite in India
Interior of a modern healthcare facility

Healthcare

Trust is the entire funnel.

Nobody books a specialist on a discount. Health marketing earns its appointment through credibility, clarity, and restraint.

A premium modern living room interior in an Indian home
Modern residential interior with natural light

Real Estate

Market the life inside the address.

A building is concrete until someone can picture a Sunday in it. That picture is the product we make.

Admissions and revenue, not just impressions.

The number that matters is what it did for enrollment and revenue. Here is what this team has moved, across the platforms and the careers that built it.

₹750 Cr+

Admission revenue generated for clients

190,000+

Students helped into global institutions

60,000+

Admissions driven for clients

50L+

Leads delivered

10Cr+

Social engagements

1,500+

Partner campuses worldwide

6,000+

Certified recruitment agents

800+

Clients served

29

Countries with active presence

+40%

Growth in qualified enquiries for clients

Who the team hasworked with.

Four sectors, one lane each. Follow a lane through to the work behind it.

02Automotive

Explore Automotive
  • BMW
  • NEXA
  • Maruti Suzuki
  • Hero Electric
  • Royal Enfield
  • T&T Motors

03Healthcare

Explore Healthcare
  • Fortis Healthcare
  • Medanta
  • Tata 1mg
  • Apollo Pharmacy

04Real Estate

Explore Real Estate
  • M3M
  • Mapletree
  • Ganga Realty
  • Reliance MET
  • Education. These reflect the body of work MSM CampusOS's leadership has led over a fourteen-year marketing and communications career, not all exclusively MSM CampusOS engagements.
  • Automotive. These reflect the body of work SOTAPO's leadership has led over a fourteen-year marketing and communications career, not all exclusively SOTAPO engagements.

Every discipline,all the way down.

The same five solutions as the menu above. Open any one for its services, capabilities, and deliverables.

Open the Strategy & Intelligence pageThe listening and planning layer: knowing what is being said about a brand before deciding what to say back.
Open the Brand & Creative pageWhat the brand actually publishes, words, pictures, film, social and the creators who carry it.
Open the Demand & Media pageThe channels that go and find an audience: organic search, paid search, programmatic, partners and the press.
Open the Digital Experience & Conversion pageThe destination the rest of it points at, and the paths through it that end in an enquiry.
Open the Data, AI & Measurement pageThe measurement and applied-AI layer, including workflows in which software carries out part of the work.

The stack running behind every campaign

Media, analytics, and reporting tools this team runs day to day, pulled from the same briefing deck as the numbers above.

Google AdsGoogle Ads
MetaMeta
Google AnalyticsGoogle Analytics
Google Search ConsoleGoogle Search Console
Google Tag ManagerGoogle Tag Manager
Display & Video 360Display & Video 360
SEMrushSEMrush
MetabaseMetabase
WhatsApp BusinessWhatsApp Business
InstagramInstagram
CopilotCopilot

What clients across industries say

A selection of quotes from the brands this team has worked with. See each industry page for the full roster.

Reliance Animation Academy

“Partnering with MSM CampusOS has strengthened Reliance Animation Academy's digital presence. Their SEO and social strategy brought fresh ideas and sharp execution, lifting engagement by ~50% in two months, a partner that moves fast as we scale RAA into a pan-India franchise.”

Sandeep Shetty, Reliance Animation Academy
Adamas University

“We have been associated with the team for a few years, and they understand digital marketing well. I interact with some of the best people, who bring unique, effective campaign ideas. The team is dedicated, always in touch, and tailors every campaign to our requirements.”

Marketing leadership, Adamas University
RICS Amity University

“Digital platform helped us achieve our goal at a third of the cost of traditional media. The team has done amazing work for our brand, RICS Amity University has worked with them for three years, and digital advertising's flexibility and precise targeting is exactly what we value.”

Marketing leadership, RICS Amity University
BMW

“Working with this team has always felt like an extension of our own marketing function. They understand the nuance our brand demands and never lose sight of it, even when the pace picks up.”

Marketing Director, India, BMW
Royal Enfield

“Our brand has a strong point of view, and not every partner respects that. This team did, consistently, while still pushing us toward ideas we wouldn't have landed on alone.”

Global Brand Director, Royal Enfield
Fortis Healthcare

“In healthcare, trust is everything and it can't be manufactured. The team took the time to understand our patients and our clinicians before writing a single line of copy, and that discipline came through in the work.”

Vice President, Marketing, Fortis Healthcare
Tata 1mg

“Digital health moves fast, and our partners need to move with it. The team stayed responsive and curious throughout, always asking how a campaign actually helped someone make a better health decision.”

Head of Growth Marketing, Tata 1mg
M3M

“A launch lives or dies by the story you tell before the building even exists. This team consistently found that story with us, and it showed in how buyers responded from day one.”

Founder & Chairman, M3M
Ganga Realty

“We wanted a partner who would treat our brand like their own, not like an account. That's exactly what we got, from the first strategy conversation onward.”

Founder & Managing Director, Ganga Realty

What leadership is building in India.

Sanjay Laul sets the global vision. Rohit Kumar leads execution across Indian campuses. In their own words.

Portrait of Sanjay Laul

“We believe the institutions that will lead the next decade of higher education will not be defined solely by the strength of their academic offerings.”

Sanjay LaulFounder, MSM Unify
Portrait of Rohit Kumar

“Our approach is deeply execution-driven: structured institutional partnerships, high-impact campus engagement, and technology aligned with on-ground realities across Indian campuses.”

Rohit KumarFounding Member & President, India Campus Business

The people behind SOTAPO

Growth, brand, academic systems, delivery, and faculty design. One bench, already doing this in India at scale.

Nikhil Sharda

Nikhil Sharda

AVP, Brand & Marketing

22+ years as a global award-winning marketing leader (Cannes Lions, Effie, EMVIES, Kyoorius Elephant, AMA Awards). Built and transformed brands including NEXA, ReNew, and Rajasthan Tourism across 40+ countries worldwide.

Mudit Kalia

Mudit Kalia

Business Head, MSM CampusOS

15+ years building revenue engines across EdTech and media. Founding member, CollegeDekho Group. Conceived and launched aajtakcampus.com and ATCNAT, India's first national aptitude test for NEET/JEE aspirants, at India Today Group.

Mohsin Abbas

Mohsin Abbas

Director, Delivery

15+ years across digital marketing and EdTech, specialising in business operations and client success. Founding member of HTCampus.com, and nine years driving growth at a previous education-marketing business before joining this platform.

Rahul Khandelwal

Rahul Khandelwal

Founder, CGF, IIT Delhi

IIT Delhi alumnus and former Regional In-charge at Pratham, where he led learning programmes across 15,000 government schools, reaching 2.3 million students across five Indian states through structured, outcome-driven delivery.

Dr. Nalin Jha

Dr. Nalin Jha

Academic & EdTech Leader

20+ years in higher education, EdTech, and academic strategy, working across universities and industry collaborations on curriculum design, digital transformation, and employability outcomes for students entering a fast-changing job market.

If nothing moved, was it really marketing?

Tell us what needs to move, up, down, closer, or away, and whether education means we should be running more than the campaign.