SOTAPO is the judgment about which direction actually matters.
Every agency can point revenue up. Fewer can tell you when the right move is cost down, customers closer, or the campaign you didn't run. That judgment is what the people on this page have spent their careers building, in education first, and now everywhere else.
Photography by Dayne Topkin, via Wikimedia Commons (CC0).
Not a team learning the sector.
Fourteen-plus years working in education exclusively. Fifty-plus schools. Five hundred-plus institutions served. The people running MSM CampusOS earned that record at one of India's most respected education-focused agencies.
That same bench now runs on global technology infrastructure across twenty-nine countries. Marketing, creative, curriculum, faculty development, and evaluation, connected as one system rather than run as separate engagements.
The people behind SOTAPO
Growth, brand, academic systems, delivery, and faculty design. One bench, already doing this in India at scale.
“We believe the institutions that will lead the next decade of higher education will not be defined solely by the strength of their academic offerings.”
“Our approach is deeply execution-driven: structured institutional partnerships, high-impact campus engagement, and technology aligned with on-ground realities across Indian campuses.”
The bench
Nikhil Sharda
AVP, Brand & Marketing
22+ years as a global award-winning marketing leader (Cannes Lions, Effie, EMVIES, Kyoorius Elephant, AMA Awards). Built and transformed brands including NEXA, ReNew, and Rajasthan Tourism across 40+ countries worldwide.
Mudit Kalia
Business Head, MSM CampusOS
15+ years building revenue engines across EdTech and media. Founding member, CollegeDekho Group. Conceived and launched aajtakcampus.com and ATCNAT, India's first national aptitude test for NEET/JEE aspirants, at India Today Group.
Mohsin Abbas
Director, Delivery
15+ years across digital marketing and EdTech, specialising in business operations and client success. Founding member of HTCampus.com, and nine years driving growth at a previous education-marketing business before joining this platform.
Rahul Khandelwal
Founder, CGF, IIT Delhi
IIT Delhi alumnus and former Regional In-charge at Pratham, where he led learning programmes across 15,000 government schools, reaching 2.3 million students across five Indian states through structured, outcome-driven delivery.
Dr. Nalin Jha
Academic & EdTech Leader
20+ years in higher education, EdTech, and academic strategy, working across universities and industry collaborations on curriculum design, digital transformation, and employability outcomes for students entering a fast-changing job market.
Know the team you work with.
Every service line below has an owner accountable for it. The people in those seats are named here as they join.
Vipul Sharma, Head, Client Servicing
Leads client servicing at SOTAPO, owning the day-to-day relationship with every account. Keeps briefs, timelines and deliverables aligned across teams, so clients always know what is moving, what comes next, and who is accountable.
Gauri Raina, Account Manager
Focused on delivering meaningful and impactful work through creativity, collaboration, and a user-centric approach. Skilled in communication, problem-solving, and adapting to new challenges, with a strong interest in continuous learning, innovation, and creating thoughtful solutions that add value.
Arti Srivastava, Associate Director, PR
A storyteller at heart with a journalism background and twelve years across agency and in-house communications. Skilled in media strategy, executive positioning, and crisis communications, building relationships with editors across India, MENA, Europe, and beyond.
Shweta Rani, Manager, PR
Manages PR for SOTAPO clients, shaping how their story reaches the media. Plans outreach, coordinates announcements and thought leadership, and builds the relationships that turn clear messaging and credibility into coverage that supports growth.
Ananya Tandon, Executive, PR
A communications professional with a background in journalism and international relations, bringing a global lens to storytelling and strategy. Drives international PR and thought leadership for global education and student recruitment across Africa, South Asia, and North America.
Angelina Sabharwal, UI/UX
A passionate UI/UX designer focused on creating intuitive, user-friendly, and visually engaging digital experiences. Skilled in user-centred design, wireframing, prototyping, and crafting clean, meaningful interfaces that hold up across devices.
Amogh Mathur, Visual Designer
7+ years in visual design and communication, bridging the gap between client vision, creative strategy, and disciplined execution. Works through design, motion, and visual stories that turn digital presence into lasting brand value and real business results.
Manoj Rawat, Visual Designer
12+ years in visual design and creative communication, specialising in transforming ideas into compelling visual experiences. Expertise spans branding, digital campaigns, and advertising, with a steady interest in exploring AI-powered creative tools to bring fresh ideas to life.
Rakesh Chahar, Visual Designer
Focused on building distinctive visual identities and meaningful brand communication. Work combines strategic thinking, creative problem-solving, and visual craftsmanship to turn ideas into clear, compelling, and memorable brand experiences.
Sayantan Bhadra, Social Media
9+ years of experience across diverse sectors, partnering closely with clients to understand their goals and craft tailored strategies, turning digital presence into lasting brand value and real business results.
Akansha Negi, Brand Strategist
Develops brand strategy for SOTAPO clients, turning audience insight and market context into clear positioning. Shapes the messaging and narrative that guide creative and campaigns, so every brand shows up with a distinct point of view.
Tahir Rizvi, Video Specialist
A video processing manager and creative professional with 15+ years of experience, including close to eight years in the Bollywood and entertainment industry with Wizcraft, working around the IIFA Awards and leading creative teams internationally.
Rohit Yadav, Video Specialist
Produces video content for SOTAPO campaigns, from concept and planning through editing and final delivery. Focused on turning ideas into clear, engaging films and short-form edits built for social, brand and campaign use.
Sachet Jain, Video Specialist
Specialises in creating polished visual content through AI, motion, storytelling, and professional video editing, focused on turning ideas into clear, engaging, and impactful visual experiences across campaigns, social content, and brand films.
Aman Kumar Jha, SEO Specialist
4+ years of experience driving organic growth and improving search visibility for education, technology, and e-commerce brands. Works across technical SEO, AI search, content strategy, and keyword research to grow qualified organic traffic.
Pranjal Kalra, SEO Specialist
Drives organic growth for SOTAPO clients through search. Works across technical SEO, on-page optimisation, content and keyword research to improve visibility, attract qualified traffic and turn search demand into real enquiries.
Ayush Bhatnagar, Sr. Executive, Organic Growth
An SEO and digital strategy professional with an MBA in International Business and Marketing. Works across SEO, website optimisation, content strategy, AEO, GEO, and digital performance, using a data-driven approach to strengthen online visibility and drive organic growth.
Himanshu Rai, Performance Marketer
A performance marketing professional with 9+ years of experience driving growth through data-led digital marketing strategies. Specialises in Google Ads, Meta, and LinkedIn, with strong expertise in lead generation, media planning, and campaign optimisation.
Vaibhav Sharma, Performance Marketer
Runs paid performance campaigns for SOTAPO clients across digital ad platforms. Handles audience targeting, budgets, creative testing and reporting, optimising continuously to lower acquisition costs and deliver qualified leads.
Aman Gupta, Performance Marketer
Plans and optimises paid media for SOTAPO clients, focused on measurable results. Works across ad platforms, tracking and conversion optimisation, using data to refine targeting and spend and improve the quality and cost of leads.
Varun Panicker, Business Development
Builds new partnerships and opportunities for SOTAPO across its industries. Identifies prospects, opens conversations and works with clients to understand their goals, connecting them with the right solutions and long-term relationships.
Samrat Ghosh, Business Development
17+ years in the market accelerating retail, B2B sales, and revenue growth across banking, fintech, and EdTech. Adept at architecting winning sales strategies and building lasting customer relationships. A founding member of Ujjivan Small Finance Bank.
Yash Kumar, Business Development
Over 10 years of experience in partnerships, collaborations, and revenue growth across multiple sectors. Works closely with clients to understand their business objectives, challenges, and growth aspirations, developing strategic solutions that drive measurable outcomes and long-term value.
What holding one standard actually means
Every engagement runs on the same five disciplines. Not a checklist, a floor.
- Strategy & Intelligence
- Brand & Creative
- Demand & Media
- Digital Experience & Conversion
- Data, AI & Measurement
14+
Years in education marketing
500+
Institutions served
29
Countries
1,500+
Partner campuses
190,000+
Students helped
6,000+
Certified recruitment agents
800+
Clients served
₹750 Cr+
India admissions revenue driven for clients
If nothing moved, was it really marketing?
Tell us what needs to move, up, down, closer, or away, and whether education means we should be running more than the campaign.