Education, Performance Media
More applications on less spend, without losing lead volume
The client asked us to increase application numbers while reducing spend, holding the existing lead volume steady.
The idea
Refine audience targeting and optimise creative around high-intent leads, then improve the landing pages and let the data drive the adjustments, so applications rise while spend comes down.
Execution
- Rebuilt audience targeting around intent signals rather than reach
- Reworked creative to speak to prospects closer to an application decision
- Improved the landing pages the campaigns were sending traffic to
- Adjusted continuously against application data rather than lead counts alone
Scope
- Audience targeting refinement
- Creative optimisation toward high-intent segments
- Landing page improvement
- Data-driven bid and budget adjustment
28%
Drop in cost per application, year on year
32%
Drop in spend
