Education, Performance Media
Cutting cost per lead while applications kept rising
JD Institute needed acquisition costs under control across a pan-India campus network without applications or lead quality slipping as spend tightened.
The idea
Rebuilt targeting and creative around the applicants most likely to actually enrol, then let two years of application and conversion data continuously refine where budget went.
Execution
- Rebuilt targeting around enrolment-intent signals rather than broad reach
- Refreshed creative toward the programmes and campuses converting best
- Tightened the lead-to-application funnel to cut drop-off
- Reallocated spend continuously against two years of running performance data
Scope
- Audience targeting refinement
- Creative optimisation toward high-intent segments
- Landing page and funnel improvement
- Continuous, data-driven budget reallocation
30%
Drop in cost per lead (2024–26)
8%
Increase in applications (2024–26)
40%
Drop in customer acquisition cost (2024–26)
