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Crafted for Impact

Branding, Social Media

Crafted for Impact

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A showcase of social media campaigns spanning quick viral moments and long-form narratives that shaped perception over months.

Cornitos #AbTakKahanThe outdoor and packaging campaign

Every scroll tells a story, of a brand, a culture, a moment in time. This showcase compiles social media campaigns that ranged from ideas that went viral in minutes to long-form narratives that shaped perception over months. Each piece represents a question asked differently, a brand reimagined, a voice amplified.

Social media today is less about visibility and more about velocity, of thought, culture, and connection.

Scope

  • Social media campaign strategy
  • Creative design and storytelling
  • Campaign performance optimization

Inside the Crafted for Impact project

UNICEF India 75th-anniversary key visual, "Stepping Ahead Together With Every Indian Child"
"TEAgether We Stand" pre-launch teaser post
Dorset smart lock campaign, "#SabSetHai with Dorset"
Rang-e-Roz Kanak collection festive grid campaign
Rang-e-Roz Kanak collection Haldi ceremony grid campaign
Madhusudan Milk, "The Milk of India" campaign
Madhusudan Frozen Green Peas, "Fresh Is Frozen" campaign
Wai Wai City social media page design