Branding, Packaging, F&B
Haldiram's
Packaging design across Haldiram's snacking and gifting range, from Kruncher chips and Assorted Toffee Bytes to the Harmony festive gift box and a mineral water line.
Kruncher's Savory Tomato chips use a bold maroon-and-yellow pack with a swirl-cut illustration, while the Assorted Toffee Bytes pouch takes the opposite approach, a bright color-block pattern with flavor icons for pista, coconut, chocolate, kesar khoya, kaju gulab, and anjeer.
For gifting, the Harmony box pairs a mandala-patterned lid with a compartmented chocolate hamper, and the range extends to a Himalayan mineral water bottle with a mountain-line label.
Scope
- Packaging design
Inside the Haldiram's project
