TIGC

The SKY UP NOW campaign promoted TIGC's Korean Wear and DC x Marvel Collection through a brand film built on CGI technology, replacing what would otherwise have required extensive outdoor location logistics. The production, two one-minute films, four 30-second reels, and 40+ fashion shots, was completed in eight hours through meticulous coordination across departments, paired with an original rap track composed to carry the visual storytelling.

The result was a seamless fusion of technology, style, and spontaneity that turned a tight brief into a viral success story, reaching viral status within 20 minutes of release.